Richard Nixon's Foreign Policy During the Cold War Essay

Richard Nixon's Foreign Policy During the Cold War - Essay Example Elsewhere, communist political influence was spreading further in Latin America. The rise of Marxist leader Salvador Allende in Chile during 1970 was troubling the United States. By this time, President Nixon developed his own foreign policy called the â€Å"Nixon Doctrine.† In his speech, President Nixon (1969) stated these points as his main focus in foreign policy: Before any American troops were committed to Vietnam, a leader of another Asian country expressed this opinion to me when I was traveling in Asia as a private citizen. He said: "When you are trying to assist another nation defend its freedom, U.S. policy should be to help them fight the war but not to fight the war for them." Well, in accordance with this wise counsel, I laid down in Guam three principles as guidelines for future American policy toward Asia: - First, the United States will keep all of its treaty commitments. - Second, we shall provide a shield if a nuclear power threatens the freedom of a nation allied with us or of a nation whose survival we consider vital to our security. - Third, in cases involving other types of aggression, we shall furnish military and economic assistance when requested in accordance with our treaty commitments. ... The goal of Nixon’s foreign policy is to provide military and technical support to nations who are against Communist influence without sending US military personal to participate. Any direct intervention by the US military towards such conflicts would increase tensions to the already heated international political environment. Despite Nixon’s seemingly hawkish approach toward Communist nations, he found that realistic diplomatic approaches were also necessary. Nixon knew that resorting to military action against Soviet Russia and China would be catastrophic, even though it was clear that the Russians and Chinese were helping North Vietnam fight the US forces in South Vietnam. Regardless, there were heated tensions between Soviet Russia and China during that period. Research by Gilliland (2006) pointed that â€Å"as a realist, Nixon saw the potential benefits of a new relationship with China as a way to pressure the Soviets on many issues, and to expand trade between bo th nations† (p.14). Nixon’s foreign policy doctrine had various effects. First, it brought the era of Detente during the Cold War. The detente was the foreign policy of Nixon. Its purpose is to work on and improve a diplomatic atmosphere of  cooperation and normalization between the United States and the communist nations of Soviet Russia and China. A report made by the University of Virginia’s Miller Center (2012) conveyed: The announcement that the President would make an unprecedented trip to Beijing caused a sensation among the American people, who had seen little of the world's most populous nation since the Communists had taken power. Nixon's visit to China in February 1972 was widely televised and heavily viewed. It was only a first step, but a decisive one, in the budding

Fashion marketing Dissertation Example | Topics and Well Written Essays - 750 words

Fashion marketing - Dissertation Example From this research it is clear that the concept of fashion is one that is now growing to international trends that are affecting the market. When looking at different regions, it can be seen that there are changes and complexities that are altering how many are able to sell various fashion labels. The rise of globalization is one of the factors which are changing the contemporary issues and trends. This has led to two major trends in the industry, one which is based on fast changes for consumer trends, such as wholesale clothing, and the other which includes high – end fashion. These trends are further divided by resistance or acceptance to different styles, specifically which are influenced by region and the demands that are associated with the area. When looking at the Chinese market, it can be seen that the trends are continuously changing the most popular styles. This includes the high end clothing as well as fast changing trends, as well as the resistance and acceptance o f Western style clothing in society. This research study will examine the different marketing trends in the Chinese market as well as how these are directly influencing the fashion industry nationally and internationally. More important, there will be an examination of how the trends are altering the direction of fashion labels. The study will focus specifically on the acceptance of European brands among generation Y students, including the perceptions in terms of quality, image, emotional value and mindset from consumers. Rationale for Topic The changes in the fashion industry are continuing to alter at rapid rates. The study of the Chinese market and how it is a part of the changing trends provides a larger context in understanding the fashion industry. First, there is an understanding of the product cycles and trends that are incorporated into cultural values through different regions. At the same time, there will be a better understanding of how this affects the perceptions and fashion styles in the global market. The result will be the ability to understand production from global sourcing within the fashion industry (Tokatli, 2006). These specific trends will be further defined with importance because of the expectations associated with Generation Y youth in China. The perception of brand from this generation is one which is more open to European styles and contemporary looks that move outside of the traditional Chinese styles. The involvement is based on understanding status, attitude and emotion al impact with the youth (O’Cass, Choy, 2008). Understanding the impact of these different topics will help to further a personal career field with international brands and with the future of fashion. By determining the trends in fashion in one region, internationally and among Generation Y, there will be the ability to understand more about the impact which this makes on the future of fashion labels. Aims and Objectives The aims of this particular study will be to: 1. Examine the marketing trends in fashion among Chinese consumers 2. Examine the acceptance of international brands, specifically with a focus on Europe, among Chinese consumers 3. Define the difference between fast fashion trends and high quality luxury items 4. Examine the Generation Y trends, attitudes and behaviors to international brands, as opposed to national labeling. These specific aims will be used to understand marketing patterns and trends that are currently in China as well as how this links to inter national trends. More specifically, the objectives will identify marketing patterns that occur with specific types of brands for those who are in a given culture. The objectives will be used specifically to identify concepts that are occurring within fashion and with marketing trends. Methodology The methodology will consist of a qualitative and quantitative analysis of the market that is in China. The qualitative analysis will consist of surveys that will be distributed online to 50-100 Generation Y participations. The youth will be asked questions